There may be athletes who are great on the court, great on the field, but they're not great content creators. But you may have folks who are in a different division that really understand content creation, that have really built a community on social media, whether it be instagram tiktok and brands want access to that audience and you are the gateway to that, right? So I think that that social media is going to be the great equalizer when it comes to how and how much athletes are able to monetize.