College athletes are cashing in from big name sponsors to local car dealers, even private messages to fans. There's been a lot of guys get some big deals. You know, they're making a lot of money. We're talking about getting paid for name, image and likeness and the more popular they are, the more money athletes can earn. WRL investigates just how much cash student athletes can make and why the public is being kept in the dark tonight at six on W R A l. Yeah.