Heels4life Coverage
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UNC football has hit a 'wall,' Mack Brown says. Can NIL push the Heels forward?
Heels4Life, the Tar Heels' football collective, announced a $5-million campaign to improve North Carolina's efforts at keeping and attracting players. -
UNC collective Heels4Life plans to use NIL as "weapon for good"
Graham Boone spent almost a decade as a NBA agent and is now bringing that experience to Carolina football's collective Heels4Life as its executive director. He believes NIL has been misconstrued nationally and that it can be more than an ATM for players, it can be a weapon for good.